Why Is A Headless CMS Useful?

For Marketing Teams

• It's incredibly useful to marketing teams as it makes content resources highly accessible and reusable.
• Unifies data into a single headless content hub which in turn makes editing way easier. For example, an editor can change the copy or an image in one place, and this update automatically applies everywhere this content is located.
• This unification of data also helps maintain brand consistency and compliance.

For Technical Teams

• Allows for a lot of flexibility as all pieces of this architecture are separate from each other, and all connected by APIs. So in theory any future innovation can be added to the architecture and simply connected with one more API.
• Simplified architecture allows for faster performance. The user experience always feels fast and responsive.
• Simpler architecture also provides better security by reducing the number of exposed elements end-users can access.