Cold Calling Unlimited

Cold Calling Unlimited is a woman-owned B2B cold calling agency run by Jennifer Frost, a Sandler-trained sales specialist with more than 30 years on the phones. Its site has one job: turn sales managers who need more meetings into booked consultations.

The old site ran on Astro with a Directus CMS, hosted on Vercel and Railway. It worked, but it was two systems to maintain, and editing a page meant working around a schema that had grown one block at a time. We redesigned it and moved it to EmDash on Cloudflare.

The design

A dark-only look with violet and sky-blue accents, glass panels, soft glow and gradient backgrounds, and pill buttons. Inter carries the body copy; Playfair Display and Yeseva One give the headings some personality. Every section that sells, from the hero with its pain points and stats to the four-step process, the reporting breakdown, testimonials and three-tier pricing, is laid out to lead to one action: request a consultation.

The migration

• One platform instead of two. Pages, posts, media and forms now live in EmDash on Cloudflare Workers, with D1 for data and R2 for media.
• Content blocks Jen can edit. Twelve purpose-built blocks (hero, process, industries, logo cloud, testimonials, pricing, FAQ and more) replace the old patchwork of page sections, so pages can be rearranged in the admin without a developer.
• Testimonials in one place. Quotes live in their own collection and appear wherever a testimonials block is placed.
• No broken links. Every URL from the old sitemap was checked against the new site before the domain moved, and the cutover was a DNS change on a zone already on Cloudflare.

Ask Jen, powered by Talk To My Sites

The site ships with an "Ask Jen" assistant built on Talk To My Sites. Visitors can ask about pricing, the process or what a campaign includes, and get answers drawn from the site's own pages with links back to the source. It's one script tag, and it answers the questions prospects would otherwise save for a sales call.